About Headband Bill
Founder of HeadBrand Fitness

That's me on the right — headband and all — with my mom and sisters.

I didn't try to become HeadBandBill.
I evolved into him.

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I'm Bill — a former all-state water polo player, Eagle Scout, TV news producer, data analyst, and currently the head youth water polo coach at the Latin School of Chicago. I've held over 30 jobs across broadcasting, tech, sales, and fitness. Every one of them taught me something. But the lesson that shaped everything else came at 22, when my dad died of a heart attack.

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That moment broke me. It also built me.

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In the years that followed, I struggled — financially, emotionally, physically. I was grieving, grinding through a toxic work environment, and had spiraled 50 pounds away from the athlete I used to be. I had to become my own grief counselor and my own coach. Slowly, through consistent exercise, a balanced diet, and committing to a sober lifestyle, I found my way back.

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The headband started as a way to manage sweat. It became a signal that I was doing something active and fun — and eventually, a badge of commitment to my own health.

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HeadBrand Fitness grew out of that journey. It's built on a simple belief: health starts in your head. But the work shows up in your body. Cardiovascular disease is the leading cause of death in America — my family knows that personally. Exercise and nutrition are two of the most powerful tools we have against it. I lost 50 pounds and worked through depression by treating both as non-negotiables: daily exercise and a plant-based, sober lifestyle that I've maintained ever since.

But sustainable change doesn't start with a meal plan or a workout routine. It starts with your mindset. I also coach water polo because I know firsthand that community isn't optional — training alongside people who are rooting for you changes everything.

Head

Mental fitness and awareness. Train your mind first.

Heart

Exercise and plant-based nutrition for a stronger, longer life.

Community

People who train and grow together stay consistent.

My goal is to help you build a foundation for a life you're proud of — one that starts with acceptance, grows through commitment, and holds through community.

Someone out there is going through it right now. And knowing someone is genuinely cheering for you can change everything. That's why I wear the headband.

 

That's why I built this.